Business partnership
§ Support maintaining partnerships and relationships with faculties and departments, deeply understand the business goals and strategy of each faculty and department, communicate business needs and implement into execution.
§ Collaborating, consulting, and influencing faculties and departments to enable the delivery of business targets, meet the particular needs and act as an effective steward of the marketing and communications area.
Marketing and communications
§ Strategy & planning: Support BP Senior Advisor to create, lead and deliver a Marketing plan for faculties and departments that aligns with UNNC initiatives and the corporate branding and marketing strategy.
§ Project execution: Work with the broader team (digital marketing, social media & contents, PR & Communications) to execute end-to-end campaigns across multiple marketing channels targeting various segments by account, industry & the broader market for awareness.
§ Communications: Develop and execute effective and targeted communication plans including writing, proofing and editorial of collateral and thought leadership copy; development of relevant assets including videos, social posts and blogs by working with the wider MarComm team or external vendors.
Brand reputation: develop an ‘always on’ campaign that raises the perception of the brand within the market, from the perspectives of branding of faculties and departments.
Student recruitment enablement
§ Student recruitment outreach support: Support BP Senior Advisor input into the student recruitment outreaching issues, interpret and integrate the business needs of faculties and departments to recruitment team.
Student recruitment marketing support: BP Senior Advisor assist the student recruitment marketing execution including contents review, resources coordination, etc.
Operational efficiency
§ Stakeholder management: work in a highly collaborative environment and build positive relationships with direct management and senior executives of faculties, departments, wider student recruitment and MarComm team
§ Draft a range of documents as required.
§ Support team meetings and taking notes as required.
§ Participate in training and staff development events as trainer or trainee as appropriate;
§ Maintain appropriate professional development, expertise and awareness;
Undertake other tasks and responsibilities as may reasonably be required.